Posted on Nov 28, 2017

Taking Ski Resort Advertising to the Next Level Toronto (Canada) REC Media Inc. and Adbloc Media Inc. have agreed to terms for REC’s acquisition of Adbloc’s Canadian chairlift advertising network. The Adbloc network encompasses 15,000 advertising faces across all major Canadian ski regions, and includes many of Canada’s premier ski resorts, counting Mont Tremblant, Mont Saint-Sauveur, Mount St. Louis, Sun Peaks, Panorama and Lake Louise amongst them. Adbloc is an award-winning OOH media company that positions the advertiser’s brand and message on the safety bar of chairlifts at top...

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Rogers takes advantage of our long ski season

Posted on May 21, 2015

Apparently, Rogers – Canada’s Home of Hockey – also loves skiing and snowboarding. The final segment of the Canadian ski season, which finished in mid-May, was highlighted by a comprehensive Rogers campaign aimed at reaching skiers and boarders on the chairlift – where they are captive for 7 minutes – but also in the lodge, the restaurant, the ticket lineup and at other indoor ski area touch-points. Adbloc Media also ensured every ski day was a Rogers ski day by augmenting our Outdoor Media with a leading-edge Adbloc online campaign that built a “digital fence”...

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NATIONAL SKI CONDITIONS REPORT Heavy Snow with an Ultra-Premium Target Audience

Posted on Dec 12, 2014

As of December 11, 2014, aggregate snowfall in the Greater Toronto Area had already reached 1/3 of its historical level for the entire year! Mt. St. Louis Moonstone and Horseshoe Resort, two key ski areas serving the GTA, are already operating at full capacity. In western Canada, reports an 80 cm base depth at Banff’s iconic Lake Louise Ski Resort, an 86% increase over average depth for the past 5 ski seasons and the last weekends running of the annual 24h Tremblant signaled the unofficial start of the ski season in La Belle Province. Peter Machalek, Managing Partner of Adbloc...

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Mackenzie Investments Partners with Adbloc Media at Lake Louise

Posted on Nov 28, 2014

From recreational participants to World Cup athletes, Canadians are known for their enthusiasm, sportsmanship and success in snow sports. Mackenzie Investments proudly contributes to this passion through its sponsorship of Snow Sports Canada – touching seven premier national snow sport organizations – and its long partnership with Alpine Ontario. In keeping with this passion, Mackenzie is building on their support of the upcoming World Cup ski cross race at Nakiska (Alberta) with an Adbloc campaign at nearby Lake Louise Ski Area – launching coincidentally with the November...

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Québec – Mais Oui! Mont St. Bruno Joins Adbloc Network – 6 MSSI Ski Areas Re-Up

Posted on Oct 6, 2014

Quebec boasts the most skier visits of any Canadian province. With that in mind, Adbloc Media is pleased to announce an expansion of our ski area network in La Belle Province with the addition of new venue partner – Ski Mont St-Bruno. Located less than 20 kilometers from Downtown Montreal, Mont St-Bruno affords urbanites the unique opportunity to hit-the-slopes 30 minutes from home or office. The addition of St-Bruno’s 15.1 million annual impressions brings our capacity to 91.3 million total impressions in Quebec alone, meaning more opportunity to deliver our advertiser’s brand and...

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Peter Machalek Moving on Up at Adbloc

Posted on Sep 29, 2014

On the heels of consecutive 64% and 46% increases in revenue, Adbloc Media Inc. is pleased to announce that Peter Machalek has been named Managing Partner of the fast-growing Toronto-based Out-of-Home Media supplier. Peter Kobayashi, Managing Partner since Adbloc’s launch in 2009, noted that Peter M has been the defacto leader of the business for the past two years and has been the main driver behind the firm’s strong growth. Kobayashi added “ Peter M is one of the brightest and hardest working rising-stars of the media industry and will direct all day-to-day aspects of our exciting...

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