THE “SOCHI SURGE” 2014 Games Will Generate Heightened Interest in Skiing

Posted on Jan 20, 2014

The Canadian Alpine Ski Team, lead by Eric Guay, heads to Sochi Russia on a high note. Guay, from Mont Tremblant Quebec, topped the podium at the recent Val-Gardenia-Groeden (Italy) downhill tying legendary Crazy Canuck Steve Podborski for most career World Cup downhill medals by a Canadian (20).” Peter Machalek, Senior Partner at Adbloc Media noted, “Not only Eric Guay, who grew up skiing at Mont Tremblant one of our key Canadian ski area partners, but the entire Canadian alpine team is poised for a breakthrough games.” Machalek added “Research shows that skiers are not only the most...

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Où Sont les Neiges D’Antans? They’re Back!

Posted on Dec 13, 2013

Toronto (Canada)      Francois Villon’s* 15th century refrain “Ou sont les neiges d’antans?” was so iconic it required that English language scholars of the time invent a new word – “yesteryear” – in order to capture the significance of his verse. “Where are the snows of yesteryear?” Actually, the snows are back – with a vengeance! This past weekend the Toronto area received its first winter blast and 95% of ski areas across the Adbloc chairlift advertising network are now operational, with many regions reporting exceptional conditions. Adbloc is a...

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Danone Loves Skiing’s Healthy Families – Again!

Posted on Dec 11, 2013

Toronto (Canada)      Adbloc Media is pleased to announce Danone Canada Inc.’s return as an advertising partner for the 2013-2014 ski season. Danone has committed to a follow up Adbloc campaign that will give the #1 worldwide leader in fresh dairy products a significant presence for its popular DanActive yogurt at prominent ski areas across Canada; including Mont Tremblant (QC), Mt. St. Louis Moonstone (ON) and Sun Peaks Resort (BC). Adbloc is a unique media that strategically places DanActive’s message on the safety bar of ski chairlifts, literally in-the-face of an affluent,...

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The “Corporation” Exploring Skiing – CBC’s Explora Channel Signs Adbloc Chairlift Ad Campaign

Posted on Dec 5, 2013

Toronto (Canada) Quebec’s Mont Tremblant is Canada’s second busiest ski area and considered the top ski resort in eastern North America. For this reason, the Canadian Broadcast Corporation’s French language specialty channel, EXPLORA, has chosen to communicate with Tremblant’s highly-desirable skier audience through a 444 face Adbloc chairlift advertising campaign. Explora, owned 100% by the CBC, is dedicated to discovery in all its forms; with programming related to health, science, the environment and nature. Adbloc is a unique OOH medium that will place Explora’s message on the...

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Skier’s Always Start at the Top – Scotiabank Signs on with Adbloc

Posted on Nov 7, 2013

Toronto (Canada)     Skiing is the most popular winter activity for Canadian adults, and Canada’s 4.2 million skiers/boarders are the most prosperous of all sportspeople in the country. In fact, skiers are twice as likely to come from a high-income household as golfers are, according to Ski Canada and Golf Canada data. Scotiabank understands Adbloc Media’s impressive affluent audience and is on-board for an Adbloc campaign to promote its investments line of business, targeted at well-heeled skiers during the coming ski season. Adbloc is a unique medium that will place Scotiabank’s...

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Growing Again – Globally! Adbloc Acquires Alpine Media

Posted on Oct 28, 2013

Toronto (Canada)      Adbloc Media Inc. is pleased to announce its acquisition of the assets and intellectual property of Alpine Media Inc. of New Zealand. Alpine is the creator and Licensor of the Adbloc System, of which Adbloc Media is presently the exclusive Licensee for Canada and the USA. The Adbloc System is a unique Out-of-Home medium strategically placed on the safety bar of ski area chairlifts, literally in-the-face of an affluent, active and absolutely captive consumer during the 7 minute ride to the top of the mountain. Peter Kobayashi, Managing Partner of Adbloc Media Inc....

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