FALL’S ARRIVAL ACCOMPANIED BY THOUGHTS OF WINTER – MAZDA INKS CHAIRLIFT MEDIA CAMPAIGN

Posted on Sep 25, 2013

Toronto (Canada)      Mazda Canada, the official vehicle partner of the Canadian National Snowboard Team, is increasing its brand presence on the slopes this winter with a significant Adbloc chairlift ad campaign. Adbloc Media will place Mazda’s brand and message on the safety bar of chairlifts across Canada, literally in-the-face of an affluent, active, health-conscious, tech-savvy and captive consumer for the entire 7 minute chairlift ride. Peter Machalek, Senior Partner at Adbloc Media mentioned, “Boarders bailed-out skiing in the 90s. They brought a younger and hipper demographic...

Read More

Is there a better audience? Subaru continues to love skiers

Posted on Sep 6, 2013

Toronto (Canada)      Subaru has historically connected with skiers and skiing. Does it pay off? Well, in a recent national video survey of 1,573 vehicles at 6 ski areas across Canada, Subaru indexed higher among skiers and snowboarders than any other auto manufacturer. Nearly 3½ times the number of Subaru vehicles were recorded at Adbloc ski areas than in the general population. With such great return on investment it probably comes as no surprise that Subaru has committed to a significant Adbloc campaign for the 2013-2014 ski season. Adbloc Media places the advertiser on the safety...

Read More

2014 Winter Games Around the Corner – Peak Year for Skiing and Adbloc Media

Posted on Aug 14, 2013

Toronto (Canada)           From Nancy Green at Grenoble in 1968, through the Crazy Canuck era, to Alexandre Bilodeau and the heroes of Vancouver in 2010, Canadian skiers shine brightest when the stage is biggest. With the 22nd quadrennial winter games scheduled to kick-off in Sochi in less than 6 months, expect a heightened interest in winter sports, skiing and boarding in particular, as the opening ceremony approaches, during competition and in the dénouement after the last medal is won. World class skiers and boarders have an exceptionally positive image versus athletes from other...

Read More

Research shows Adbloc consistently works for our clients

Posted on May 6, 2013

Unaided recall of Adbloc ad faces on the Louis Express chairlift was measured at 74.6% on March 23, 2013, following a pattern of consistently excellent recall results in 2012 (68%) and 2011 (73%). Intercept interviews conducted at Mt. St. Louis Moontone ski area in Barrie Ontario, once again found Adbloc ski chairlift media to be one of the most memorable forms of advertising. Unaided recall of Adbloc ad faces on the Louis Express chairlift was measured at 74.6% on March 25, 2013, following a pattern of consistently excellent recall results in 2012 (68%) and 2011 (73%). Adbloc is a striking...

Read More

EL TABADOR SAYS HOLA TO ADBLOC MEDIA! KOODO Signs National Chairlift Ad Campaign

Posted on Jan 31, 2013

Toronto (Canada)      Adbloc Media is pleased to announce KOODO Mobile – Canada’s most recommended national mobile phone company – as our newest advertising partner. KOODO’s brand and message will be engaging skiers at many of Canada’s busiest ski areas, including Mont Tremblant, the #1 ski destination in eastern North America, and Lake Louise, the iconic Canadian Rockies resort, over the next few months. Adbloc is a unique media that strategically places KOODO on the safety bar of ski chairlifts, literally in-the-face of an affluent, active, tech-savvy – and...

Read More

Business all Uphill at Adbloc Media! Samsung ‘Likes’ Downhill Skiing

Posted on Jan 31, 2013

Toronto (Canada)      Canada’s ski areas are a winter/spring mecca for the “business” crowd. Skiing attracts a large affluent audience of entrepreneurs, business owners, senior-managers and professionals unlike any other sport. As our newest advertising partner, Samsung recognizes the magnitude of business decision-makers in our audience, and is targeting this key B2B consumer through a national Adbloc campaign. Adbloc is a unique media that strategically places Samsung on the safety bar of ski chairlifts across Canada, literally in-the-face of an affluent, active, tech-savvy...

Read More