AXE & ADBLOC VOTED GRAND PRIZE WINNER AT 2012 OUT-OF-HOME SHOWDOWN

Posted on Jan 9, 2013

            Toronto (Canada)      Adbloc Media is proud to announce AXE’s Heat up the Slopes campaign, executed by Adbloc Media, Mindshare and Crispin Porter & Bogusky, was voted Grand Prize winner at the 2012 Out-of-Home Showdown, presented by the Ad Club of Toronto. Heat up the Slopes also took home the category award for Best Non-Traditional OOH Campaign in live voting by industry peers at the first annual event. Peter Machalek, Adbloc’s Senior Partner beamed, “the AXE campaign was an absolute stand-out: unique engaging creative from CPB; a...

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Danone Loves Skiing’s Healthy Outdoor Lifestyle

Posted on Jan 9, 2013

Toronto (Canada)      Adbloc Media is pleased to announce Danone Canada Inc. as our newest advertising partner. Danone has committed to a national Adbloc campaign that will give the #1 worldwide leader in fresh dairy products a significant presence for its popular DanActive brand at 11 prominent ski areas including Mont Tremblant (QC), Mt. St. Louis Moonstone (ON), Mt. Norquay (AB) and Sun Peaks Resort (BC). Adbloc is a unique media that will strategically place DanActive’s message on the safety bar of ski chairlifts, literally in-the-face of an affluent, active, health-conscious...

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SONY Partners with Adbloc Media For ACTION CAM Launch

Posted on Oct 8, 2012

Toronto (Canada) SONY, the global leader in Camcorder technology, is partnering with Adbloc Media for the launch of its exciting new Action Cam. SONY Action Cam lets you capture the rush of barreling down the face of a mountain from your point of view. Infused with legendary Sony video quality, Action Cam lets you walk away with footage as crisp, clear and incredible as the moment itself. Peter Machalek, Adbloc Senior Partner noted, “Sony of Canada loved that Adbloc can hyper-target their younger, male-skewed, action-oriented audience at specific ski area chairlifts where they spend most...

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Mt. Norquay – Earliest Opening Day Ever!

Posted on Oct 8, 2012

Toronto (Canada) On October 26th, Adbloc Media partner Mt. Norquay, 5 minutes from Banff Alberta, and one hour from Calgary, became the first ski area in Canada to open its chairlifts for the 2012-2013 ski season. In the past 7 days, Fernie Alpine Resort (BC) received 33 cm of new snow brining year-to-date snowfall to 88 cm and Lake Louise (AB), one of Canada’s most prominent ski areas, saw 31 cm of new snow in the past week and already boasts a base of up to 46 cm. Lake Louise is set to open its lifts – on schedule – November 9th. With Farmer’s Almanac predicting a cold...

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MERCK IS GOING SKIING!

Posted on Jun 20, 2012

Adbloc Media is pleased to announce Merck Canada Inc. as our newest advertising partner. Merck Canada Inc. has committed to a national Adbloc campaign that will give the global pharmaceutical firm a significant presence for two of its popular consumer brands at a dozen prominent ski areas including Mont Tremblant, Lake Louise and Mount St. Louis Moonstone. Adbloc is a unique media that positions the advertiser’s brand and message on the safety bar of the ski chairlift, literally in-the-face of an affluent captive consumer for 7 minutes at a time. Peter Kobayashi, Managing Partner of Adbloc...

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Adbloc Media announced title sponsor of NABS Golf Classic

Posted on May 30, 2012

Jim Warrington, Executive Director of NABS and Peter Kobayashi, Managing Partner at Adbloc Media, today announced Adbloc Media as the Official Title Sponsor of the 27th annual NABS Golf Classic to be held at Emerald Hills Golf Club on June 7th, 2012. NABS is a dynamic support system for all Canadian professionals in the marketing and communications industry facing personal, career and family challenges due to illness, injury, unemployment or financial difficulties. Kobayashi noted “We are extremely proud to be able to support NABS. While we are still a relatively new media, we understand...

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