Scandinave Spa Four-Peats

Posted on May 7, 2012

Adbloc Media Inc. is pleased to announce that Scandinave Spa have commited to a fourth season with Adbloc’s ski chairlift media. Specializing in the design, construction and management of Scandinavian-style spas, Scandinave offers clients a unique experience in both nature and urban settings at Mont Tremblant, Old Montreal, Blue Mountain and Whistler. Caroline Fleury, VP of Marketing at Scandinave Spa commented: “Adbloc is a great media that allows us to promote our spa to our customers while they’re ‘playing’ right next door.” Fleury added: “The team at Adbloc is great to work...

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Adbloc Media hires VP Media Sales

Posted on Apr 30, 2012

Peter Machalek, Senior Partner at Adbloc Media Inc., announced today that Matthew Wolochatiuk has joined the Adbloc team as Vice President Media Sales. Machalek noted “we are at the stage where we need a senior sales executive to support our existing client-base and to work with the growing number of planners and advertisers interested in making Adbloc a part of their media plans”. “Matt fits exceptionally well given his extensive sales experience, including multi-media sales responsibilities at The Toronto Star and Zoom Media. We also like that Matt has agency-side experience and...

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Bras, Panties, Aprés Ski, AXE and Adbloc

Posted on Feb 27, 2012

Unilever’s popular AXE brand has launched a multi touch-point campaign at Canadian ski areas in partnership with Adbloc Media. The backbone of AXE’s campaign is the placement of more than 1,000 AXE Adbloc faces on chairlifts at 10 of Canada’s top ski areas, but, in keeping with the AXE culture, the Adbloc chairlift safety bar ads are supported by cheeky singles-line signage and what may be the first ever sponsorship of a Bra and Panty Tree. Peter Machalek, Adbloc’s senior partner, commented “AXE loved that their target audience would spend more than 7 million minutes captive in a...

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Skiers LOVE Their Smartphones

Posted on Feb 27, 2012

Research at Mount St. Louis Moonstone in early January found 78% of skiers and snowboarders bring their phones to the ski slopes, and a phenomenal 89% of those are smartphones. Shane Foran, Adbloc Media’s Director of National Accounts commented “I’m not at all surprised the numbers are so impressive because I am like most skiers – active, social and tech savvy. A break from the hustle-and-bustle is one thing, but a vacation from my smartphone is like spending a few days in outer space”. Business owners, managers and executives love to ‘escape’ to...

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AXE hyper-targets a hard-to-reach audience with Adbloc

Posted on Jan 20, 2012

How do you reach the hard-to-reach young adult male segment? Well, Unilever for one believes it’s through Adbloc chairlift safety bar ads and has committed to a national campaign to leverage our absolutely captive active male-skewed ski and snowboard audience for its popular AXE brand. AXE likes our audience: young, hip, social, affluent and brand and trend conscious, and they really “get it”. The skier/boarder is captive in a chair for 7 minutes, starved for stimuli, during the long ride up the mountain. But what AXE really loves is that we can hyper-target their customer by deploying...

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Lakehead University looks to increase student enrolment with Adbloc

Posted on Jan 20, 2012

Figures released this week by the Ontario Universities’ Application Centre (OUAC), indicate student applications at Lakehead University have increased by an impressive 12.6%, making it the university with the highest increase of student applications in Ontario. To keep the strong momentum going in 2012, Lakehead has committed to an Ontario-based campaign with Adbloc Media focusing on Horseshoe Resort and Mount St. Louis Moonstone ski areas. Adbloc is a great fit for Lakehead, or any post-secondary school, because a big segment of our audience is ambitious young adults, and skiers are far...

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