Danone Loves Skiing’s Healthy Families – Again!

Toronto (Canada)      Adbloc Media is pleased to announce Danone Canada Inc.’s return as an advertising partner for the 2013-2014 ski season.

Danone has committed to a follow up Adbloc campaign that will give the #1 worldwide leader in fresh dairy products a significant presence for its popular DanActive yogurt at prominent ski areas across Canada; including Mont Tremblant (QC), Mt. St. Louis Moonstone (ON) and Sun Peaks Resort (BC). Adbloc is a unique media that strategically places DanActive’s message on the safety bar of ski chairlifts, literally in-the-face of an affluent, active, health-conscious and absolutely captive family audience for 7 minutes per exposure.

Peter Machalek, Senior Partner at Adbloc Media, noted, “Recall research conducted earlier this year found 67% of skiers and boarders who saw the ad recalled the Danone brand. Those are huge numbers”. Machalek added, “Danone loved the measured impact, and they were smart, using 6 unique creative executions so they would re-engage the skier with new content every trip up the mountain.”

Notable brands like Subaru, Samsung, Mazda, Koodo, Merck, Honda, BMW, Sirius, Unilever (AXE), Scotiabank and The North Face have advertised through the Adbloc network. Special thanks to Isabelle Pelletier and the Havas Media team for continuing to build the Danone/Adbloc partnership.

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