Exciting Developments at Canadian Ski Areas – BMW Signs with Adbloc

There is no surer sign the ski season is nearly upon us than the appearance of ski-related articles in the Travel Section of the Toronto Star. Adam Bisby’s recent feature, highlighting the 6 Most Exciting Ski Developments of 2011-2012 (http://ow.ly/7AQJZ), is the first of many stories to come, all targeting one of the most attractive demographic groups – skiers. Research by the Canadian Ski Council and Golf Canada/IPSOS Reid reveals twice as many skiers as golfers have HH Income >$75K.

Adbloc Media is excited by the Star story as 3 of the Top 4 developments take place at ski areas that are part of the Adbloc advertising network; Fernie Alpine ResortMarmot Basin & Ski Bromont. The Adbloc Network has 16,000+ ad faces tactically positioned on the safety bar of ski area chairlifts. The bar lowers, and the advertiser’s message is fixed in place inches from the skier during the 7 minute chairlift ride. Others claim a captive audience – we have a 1” steel bar and a 40 foot drop keeping the consumer locked-in on your brand and message!

BMW Canada, understanding the value of our absolutely captive premium audience, has recently signed on as an Adbloc advertising partner, joining top brands like Sony, Sirius Satellite Radio, Honda, The North Face and Casinos du Quebec who have used Adbloc to promote their brand and message in Canada.

If you want to reach an extremely affluent male-skewed audience comprised of families, Boomers and young adults – with 73% unaided recall – keep Adbloc in mind. We can efficiently execute campaigns of 4 weeks or longer from December 1, 2011 through the end of the ski season in April 2012.

Media Contact:
Shane Foran, Director of National Accounts
sforan@adblocmedia.com | 416.366.7669 ext. 101