MERCK IS GOING SKIING!
Adbloc Media is pleased to announce Merck Canada Inc. as our newest advertising partner.
Merck Canada Inc. has committed to a national Adbloc campaign that will give the global pharmaceutical firm a significant presence for two of its popular consumer brands at a dozen prominent ski areas including Mont Tremblant, Lake Louise and Mount St. Louis Moonstone. Adbloc is a unique media that positions the advertiser’s brand and message on the safety bar of the ski chairlift, literally in-the-face of an affluent captive consumer for 7 minutes at a time.
Peter Kobayashi, Managing Partner of Adbloc Media, noted, “Skiers and snowboarders across our network will spend more than 20 million minutes sharing the chair with the Merck brand and message”. Kobayashi added, “Adbloc is unavoidable. Skiers are held captive in the chair by a 1” steel bar and a 40 foot drop. Adbloc has no off button. What else will the skier do for 7 minutes?”
Special thanks to Laura Ritchie and her team at MPG Canada for their great work in building the Merck/Adbloc partnership.
Merck joins other notable brands, including Honda, Sony, MINI, BMW, Sirius Satellite Radio, Unilever (AXE) and The North Face who have advertised nationally through the Adbloc network.