News

REC MEDIA TO ACQUIRE ADBLOC MEDIA’S OUTDOOR NETWORK

Taking Ski Resort Advertising to the Next Level Toronto (Canada) REC Media Inc. and Adbloc Media Inc. have agreed to terms for REC’s acquisition of Adbloc’s Canadian chairlift advertising network. The Adbloc network encompasses 15,000 advertising faces across all major Canadian ski regions, and includes many of Canada’s premier ski resorts, counting Mont Tremblant, Mont Saint-Sauveur, Mount St. Louis, Sun Peaks, Panorama and Lake Louise amongst them. Adbloc is an award-winning OOH media company that positions the advertiser’s brand and...

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Rogers takes advantage of our long ski season

Apparently, Rogers – Canada’s Home of Hockey – also loves skiing and snowboarding. The final segment of the Canadian ski season, which finished in mid-May, was highlighted by a comprehensive Rogers campaign aimed at reaching skiers and boarders on the chairlift – where they are captive for 7 minutes – but also in the lodge, the restaurant, the ticket lineup and at other indoor ski area touch-points. Adbloc Media also ensured every ski day was a Rogers ski day by augmenting our Outdoor Media with a leading-edge Adbloc...

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NATIONAL SKI CONDITIONS REPORT Heavy Snow with an Ultra-Premium Target Audience

As of December 11, 2014, aggregate snowfall in the Greater Toronto Area had already reached 1/3 of its historical level for the entire year! Mt. St. Louis Moonstone and Horseshoe Resort, two key ski areas serving the GTA, are already operating at full capacity. In western Canada, onthesnow.ca reports an 80 cm base depth at Banff’s iconic Lake Louise Ski Resort, an 86% increase over average depth for the past 5 ski seasons and the last weekends running of the annual 24h Tremblant signaled the unofficial start of the ski season in La Belle...

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Mackenzie Investments Partners with Adbloc Media at Lake Louise

From recreational participants to World Cup athletes, Canadians are known for their enthusiasm, sportsmanship and success in snow sports. Mackenzie Investments proudly contributes to this passion through its sponsorship of Snow Sports Canada – touching seven premier national snow sport organizations – and its long partnership with Alpine Ontario. In keeping with this passion, Mackenzie is building on their support of the upcoming World Cup ski cross race at Nakiska (Alberta) with an Adbloc campaign at nearby Lake Louise Ski Area...

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Québec – Mais Oui! Mont St. Bruno Joins Adbloc Network – 6 MSSI Ski Areas Re-Up

Quebec boasts the most skier visits of any Canadian province. With that in mind, Adbloc Media is pleased to announce an expansion of our ski area network in La Belle Province with the addition of new venue partner – Ski Mont St-Bruno. Located less than 20 kilometers from Downtown Montreal, Mont St-Bruno affords urbanites the unique opportunity to hit-the-slopes 30 minutes from home or office. The addition of St-Bruno’s 15.1 million annual impressions brings our capacity to 91.3 million total impressions in Quebec alone, meaning more...

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Peter Machalek Moving on Up at Adbloc

On the heels of consecutive 64% and 46% increases in revenue, Adbloc Media Inc. is pleased to announce that Peter Machalek has been named Managing Partner of the fast-growing Toronto-based Out-of-Home Media supplier. Peter Kobayashi, Managing Partner since Adbloc’s launch in 2009, noted that Peter M has been the defacto leader of the business for the past two years and has been the main driver behind the firm’s strong growth. Kobayashi added “ Peter M is one of the brightest and hardest working rising-stars of the media industry and will...

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Goodbye Summer, Hello Winter!

While here in Toronto we are experiencing a welcome Indian Summer, Calgary and the Rocky Mountain foothills recently received over 30cm of snow over a two day period. The unexpected weather event was an early reminder that skiing/winter – and Adbloc season – is fast approaching! While Calgarians were displeased by the weather-turn, at Adbloc Media we are very excited for the upcoming ski season, with forecasters predicting this year to be characterised by heavy snowfalls. Media activity, like Alberta snow, is also ahead of schedule,...

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They’re Back! Subaru Re-Ups with Adbloc Media

Skiers love Subaru and Subaru loves skiers. Adbloc Media is pleased to announce Subaru has signed on for another Out-of-Home campaign for the 2014/2015 ski season, building on last year’s successful Adbloc chairlift advertising program. Subaru has historically connected with skiers and it’s paying off in spades. In our 2014 Car & Skier video survey of over 2,500 vehicles at ski areas across Canada, Subaru’s presence on-mountain was 3 times its market share among the general population. With such great return on investment it comes as...

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Adbloc Travelling Office

If you love “Footie” and its upcoming quadrennial celebration in Brasil there’s no better city than Toronto to be a fan. Little Italy, the Danforth, Koreatown, your local pub – or another locale – there is a cultural or social hotspot for every game and every fan where the suds are flowing and supporters urging their team on. The bad thing about the matches for our business is, undoubtedly, many dubious excuses will soon be used to explain away “convenient” absences during key matches. As they say, “if you can’t beat...

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THE MEDIA THAT KEEPS ON GIVING – Lake Louise Receives 70cm of Snow in 72 Hours

The Calgary Herald writes that “Spring Time Means Party Time at Lake Louise” – particularly when 70 cm of fresh snow falls over a 72 hour period in May! Canada’s iconic ski area reports 250 cm snow depth at the summit and 90% of runs and lifts open. Skiers will be able to enjoy arguably the most picturesque skiing in Canada through May 11th. Peter Machalek, Senior Partner at Adbloc Media notes, “Great spring conditions means a longer ski season and more skiers and boarders on the slopes than usual. This translate into extra...

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