News

SOLD OUT! Adbloc Takes Slovakia by Storm

Slovakia’s ski areas are quickly becoming a go-to destination for European skiers seeking great terrain, modern lifts, superb apres-ski and pricing that is a fraction of the cost of vacationing at the more fashionable “Fifth Avenue” ski areas of Austria, France, Switzerland, Germany and Italy. Marketers have also realized this. Adbloc Media’s new agency in Slovakia has managed to sell its entire inventory of Adbloc ads for the 2013-2014 ski season with plans already in the works to expand Adbloc’s presence at additional ski areas in...

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Can Adbloc Hyper-Target? Rogers That!

Audience targeting doesn’t get much more precise than wanting to reach French-speaking consumers in the Gatineau region of Quebec during the month of March. Nevertheless, when Rogers came calling Adbloc Media was able to step up, hyper-targeting three ski areas; Camp Fortune, Edelweiss and Mont Ste.-Marie – all in the Gatineaus – for the desired flight. While Adbloc Media may be better known for national campaigns on behalf of Subaru, Sony, Scotiabank, Danone and Mazda, our extensive network of ski areas and chairlifts allows us...

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THE “SOCHI SURGE” 2014 Games Will Generate Heightened Interest in Skiing

The Canadian Alpine Ski Team, lead by Eric Guay, heads to Sochi Russia on a high note. Guay, from Mont Tremblant Quebec, topped the podium at the recent Val-Gardenia-Groeden (Italy) downhill tying legendary Crazy Canuck Steve Podborski for most career World Cup downhill medals by a Canadian (20).” Peter Machalek, Senior Partner at Adbloc Media noted, “Not only Eric Guay, who grew up skiing at Mont Tremblant one of our key Canadian ski area partners, but the entire Canadian alpine team is poised for a breakthrough games.” Machalek added...

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Où Sont les Neiges D’Antans? They’re Back!

Toronto (Canada)      Francois Villon’s* 15th century refrain “Ou sont les neiges d’antans?” was so iconic it required that English language scholars of the time invent a new word – “yesteryear” – in order to capture the significance of his verse. “Where are the snows of yesteryear?” Actually, the snows are back – with a vengeance! This past weekend the Toronto area received its first winter blast and 95% of ski areas across the Adbloc chairlift advertising network are now operational, with many regions...

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Danone Loves Skiing’s Healthy Families – Again!

Toronto (Canada)      Adbloc Media is pleased to announce Danone Canada Inc.’s return as an advertising partner for the 2013-2014 ski season. Danone has committed to a follow up Adbloc campaign that will give the #1 worldwide leader in fresh dairy products a significant presence for its popular DanActive yogurt at prominent ski areas across Canada; including Mont Tremblant (QC), Mt. St. Louis Moonstone (ON) and Sun Peaks Resort (BC). Adbloc is a unique media that strategically places DanActive’s message on the safety bar of ski...

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The “Corporation” Exploring Skiing – CBC’s Explora Channel Signs Adbloc Chairlift Ad Campaign

Toronto (Canada) Quebec’s Mont Tremblant is Canada’s second busiest ski area and considered the top ski resort in eastern North America. For this reason, the Canadian Broadcast Corporation’s French language specialty channel, EXPLORA, has chosen to communicate with Tremblant’s highly-desirable skier audience through a 444 face Adbloc chairlift advertising campaign. Explora, owned 100% by the CBC, is dedicated to discovery in all its forms; with programming related to health, science, the environment and nature. Adbloc is a unique OOH...

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Skier’s Always Start at the Top – Scotiabank Signs on with Adbloc

Toronto (Canada)     Skiing is the most popular winter activity for Canadian adults, and Canada’s 4.2 million skiers/boarders are the most prosperous of all sportspeople in the country. In fact, skiers are twice as likely to come from a high-income household as golfers are, according to Ski Canada and Golf Canada data. Scotiabank understands Adbloc Media’s impressive affluent audience and is on-board for an Adbloc campaign to promote its investments line of business, targeted at well-heeled skiers during the coming ski season. Adbloc is...

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Growing Again – Globally! Adbloc Acquires Alpine Media

Toronto (Canada)      Adbloc Media Inc. is pleased to announce its acquisition of the assets and intellectual property of Alpine Media Inc. of New Zealand. Alpine is the creator and Licensor of the Adbloc System, of which Adbloc Media is presently the exclusive Licensee for Canada and the USA. The Adbloc System is a unique Out-of-Home medium strategically placed on the safety bar of ski area chairlifts, literally in-the-face of an affluent, active and absolutely captive consumer during the 7 minute ride to the top of the mountain. Peter...

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FALL’S ARRIVAL ACCOMPANIED BY THOUGHTS OF WINTER – MAZDA INKS CHAIRLIFT MEDIA CAMPAIGN

Toronto (Canada)      Mazda Canada, the official vehicle partner of the Canadian National Snowboard Team, is increasing its brand presence on the slopes this winter with a significant Adbloc chairlift ad campaign. Adbloc Media will place Mazda’s brand and message on the safety bar of chairlifts across Canada, literally in-the-face of an affluent, active, health-conscious, tech-savvy and captive consumer for the entire 7 minute chairlift ride. Peter Machalek, Senior Partner at Adbloc Media mentioned, “Boarders bailed-out skiing in the...

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Is there a better audience? Subaru continues to love skiers

Toronto (Canada)      Subaru has historically connected with skiers and skiing. Does it pay off? Well, in a recent national video survey of 1,573 vehicles at 6 ski areas across Canada, Subaru indexed higher among skiers and snowboarders than any other auto manufacturer. Nearly 3½ times the number of Subaru vehicles were recorded at Adbloc ski areas than in the general population. With such great return on investment it probably comes as no surprise that Subaru has committed to a significant Adbloc campaign for the 2013-2014 ski...

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