Taking Ski Resort Advertising to the Next Level

Toronto (Canada) REC Media Inc. and Adbloc Media Inc. have agreed to terms for REC’s acquisition of Adbloc’s Canadian chairlift advertising network. The Adbloc network encompasses 15,000 advertising faces across all major Canadian ski regions, and includes many of Canada’s premier ski resorts, counting Mont Tremblant, Mont Saint-Sauveur, Mount St. Louis, Sun Peaks, Panorama and Lake Louise amongst them.

Adbloc is an award-winning OOH media company that positions the advertiser’s brand and message on the safety bar of chairlifts at top ski resorts in Canada, Japan, New Zealand, Europe and South America. Adbloc is literally in-the-face of an affluent, active, tech-savvy, and absolutely captive consumer for 7 minutes.

Troy Sedgwick, REC Media CEO & President, commented “We see this as an excellent opportunity to grow Adbloc in Canada by leveraging our core strengths – an outstanding national sales team, strong relationships with advertisers and their agencies, and an unmatched understanding of the sport and recreation media environment. The addition of a Ski Network increases our leadership position in connecting advertisers with audiences at recreational facilities across Canada.” Andy Querin, REC Media’s Chief Revenue Officer adds, “As we continue to grow our national OOH solutions at scale for our clients, Adbloc provides a synergistic opportunity to increase our revenue base. We will now have a dedicated office to service our client partners in the Quebec market.”

Adbloc Partner Peter Machalek added “Troy and the REC Media team are the right fit. They bring experience and scale to the sales effort which will mean strong results, not only for REC, but also for Adbloc ski resort partners and advertisers.”

REC Media is Canada’s largest provider of recreational facility advertising and is the only OOH network in Canada that is singularly focused on recreational facilities. The industry experts in Arena Advertising, REC also executes campaigns in indoor and outdoor soccer fields, baseball diamonds, curling rinks and ski resorts.

Servicing clients for 20+ years, REC Media has grown to become the largest OOH advertising network of its kind in Canada, with offices in Toronto, Montreal, Calgary and Vancouver. Additional corporate information can be found at

For more information please contact:

Troy Sedgwick 

Peter Machalek