Rogers takes advantage of our long ski season
Apparently, Rogers – Canada’s Home of Hockey – also loves skiing and snowboarding. The final segment of the Canadian ski season, which finished in mid-May, was highlighted by a comprehensive Rogers campaign aimed at reaching skiers and boarders on the chairlift – where they are captive for 7 minutes – but also in the lodge, the restaurant, the ticket lineup and at other indoor ski area touch-points.
Adbloc Media also ensured every ski day was a Rogers ski day by augmenting our Outdoor Media with a leading-edge Adbloc online campaign that built a “digital fence” around select ski areas, meaning that skiers and boarders engaging online through their smartphone, tablet or laptop received targeted Rogers content while on-mountain.
Adbloc Media has been one of the fastest growing Out-of-Home media providers with our eponymous chairlift ads but the Rogers campaign represents a holistic strategy for reaching our ultra-premium skier and boarder audience not only on the lift, but indoors and online all around the ski area.
Stay tuned for new Adbloc digital products that will allow you to reach skiers and boarders 24/7 at home, at work and on the go.