Scandinave Spa Four-Peats
Adbloc Media Inc. is pleased to announce that Scandinave Spa have commited to a fourth season with Adbloc’s ski chairlift media. Specializing in the design, construction and management of Scandinavian-style spas, Scandinave offers clients a unique experience in both nature and urban settings at Mont Tremblant, Old Montreal, Blue Mountain and Whistler.
Caroline Fleury, VP of Marketing at Scandinave Spa commented: “Adbloc is a great media that allows us to promote our spa to our customers while they’re ‘playing’ right next door.” Fleury added: “The team at Adbloc is great to work with and we have developed a fantastic relationship over the past three years – they understand exactly what we need, who we need to reach and have helped us hyper-target our customer by strategically deploying our ads on specific chairlifts where our clients spend their ski day.”
Peter Machalek, senior partner at Adbloc Media noted, “While the lion’s-share of our business comes from national brands, we love the support of prominent regional advertisers. We are very pleased to have Scandinave Spa back on board for their fourth consecutive season.”
Adbloc Media, with 16,000 ad faces, targets the most affluent major participant sport audience by placing its media on the safety bar of ski area chairlifts across Canada. Skiers and snowboarders spend an average of 7 minutes captive in a chairlift with the advertiser’s message literally in-their-face, every ride up the mountain.