THE MEDIA THAT KEEPS ON GIVING – Lake Louise Receives 70cm of Snow in 72 Hours
The Calgary Herald writes that “Spring Time Means Party Time at Lake Louise” – particularly when 70 cm of fresh snow falls over a 72 hour period in May!
Canada’s iconic ski area reports 250 cm snow depth at the summit and 90% of runs and lifts open. Skiers will be able to enjoy arguably the most picturesque skiing in Canada through May 11th.
Peter Machalek, Senior Partner at Adbloc Media notes, “Great spring conditions means a longer ski season and more skiers and boarders on the slopes than usual. This translate into extra impressions and value for our advertising partners like Subaru, Scotiabank, Mazda and Sony who all chose Adbloc to promote their brand and communicate their message at ski areas across Canada, including Lake Louise.”
Adbloc is a unique media that positions the advertiser’s brand and message on the safety bar of the ski chairlift, literally in-the-face of an affluent captive consumer for 7 minutes at a time.